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One reason I know we will be perfectly fine without #TikTok is because we were perfectly fine a few years ago without #TikTok.
And we were perfectly fine without #Facebook, #Instagram, #Snapchat, #Twitter (#X), and all the other private companies that walled off the internet into small caged hellholes of people screaming at each other while branding them well-maintained gardens of deeper connection and freedom.
I also don't like independent marketers ("influencers" - lmao), so **shrug**.