Well. This is fucking terrifying. I’m trying everything I can to avoid being nudged. I think it’s almost impossible. What’s also annoying is that there’s going to be no repercussions to any of this.

“Study finds growing government use of sensitive data to ‘nudge’ behaviour”



“The British government’s fondness for minor behavioural modification tactics began in the David Cameron era. Since the foundation of the Behavioural Insight Team – or “nudge unit” – at No 10, ministers eagerly looked for tweaks to help people pay car tax or encourage people to buy loft insulation.”

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