#InfluencerMarketing

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Alex JimenezBrands are dedicating more of their <a href="https://mas.to/tags/InfluencerMarketing" class="mention hashtag" rel="tag">#InfluencerMarketing</a> budgets to paid media38% of US enterprise marketers say the majority of their influencer marketing budget goes to paid amplification, up from 34% in 2023<a href="https://content-na1.emarketer.com/brands-dedicating-more-of-their-influencer-marketing-budgets-paid-media" target="_blank" rel="nofollow noopener noreferrer" translate="no">https://content-na1.emarketer.com/brands-dedicating-more-of-their-influencer-marketing-budgets-paid-media</a><a href="https://mas.to/tags/DigitalMarketing" class="mention hashtag" rel="tag">#DigitalMarketing</a>

Shine My CrownWould You Sell Your Spit Or Bathwater? Woman Turns Bizarre Request Into Thriving Business <a href="https://shinemycrown.com/would-you-sell-your-spit-or-bathwater-woman-turns-bizarre-request-into-thriving-business/?utm_source=dlvr.it&utm_medium=mastodon" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://shinemycrown.com/would-you-sell-your-spit-or-bathwater-woman-turns-bizarre-request-into-thriving-business/?utm_source=dlvr.it&utm_medium=mastodon</a> <a href="https://newsie.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a> <a href="https://newsie.social/tags/UniqueBusiness" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#UniqueBusiness</a> <a href="https://newsie.social/tags/OnlineSales" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#OnlineSales</a> <a href="https://newsie.social/tags/EntrepreneurLife" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#EntrepreneurLife</a> <a href="https://newsie.social/tags/BizarreBusiness" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#BizarreBusiness</a>

Dining & CookingAllison Chen: From Pastry Chef to TikTok Star – A Journey in Culinary Content Creation | Latest news <a href="https://www.diningandcooking.com/1996197/allison-chen-from-pastry-chef-to-tiktok-star-a-journey-in-culinary-content-creation-latest-news/" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://www.diningandcooking.com/1996197/allison-chen-from-pastry-chef-to-tiktok-star-a-journey-in-culinary-content-creation-latest-news/</a> <a href="https://vive.im/tags/AllisonChen" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#AllisonChen</a> <a href="https://vive.im/tags/CareerInPastry" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#CareerInPastry</a> <a href="https://vive.im/tags/CulinaryArts" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#CulinaryArts</a> <a href="https://vive.im/tags/CulinaryContentCreation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#CulinaryContentCreation</a> <a href="https://vive.im/tags/DessertRecipes" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#DessertRecipes</a> <a href="https://vive.im/tags/desserts" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#desserts</a> <a href="https://vive.im/tags/francais" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#francais</a> <a href="https://vive.im/tags/france" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#france</a> <a href="https://vive.im/tags/French" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#French</a> <a href="https://vive.im/tags/FrenchDesserts" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#FrenchDesserts</a> <a href="https://vive.im/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a> <a href="https://vive.im/tags/PastryChef" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#PastryChef</a> <a href="https://vive.im/tags/SocialMediaEarnings" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SocialMediaEarnings</a> <a href="https://vive.im/tags/SocialMediaInfluencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SocialMediaInfluencer</a> <a href="https://vive.im/tags/TikTokSuccess" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#TikTokSuccess</a>

Shine My CrownDiageo’s Ifeoma Agu Calls for Creatives to Collaborate with the Global Beverage Brand <a href="https://shinemycrown.com/diageos-ifeoma-agu-calls-for-creatives-to-collaborate-with-the-global-beverage-brand/?utm_source=dlvr.it&utm_medium=mastodon" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://shinemycrown.com/diageos-ifeoma-agu-calls-for-creatives-to-collaborate-with-the-global-beverage-brand/?utm_source=dlvr.it&utm_medium=mastodon</a> <a href="https://newsie.social/tags/Diageo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Diageo</a> <a href="https://newsie.social/tags/IfeomaAgu" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#IfeomaAgu</a> <a href="https://newsie.social/tags/CreativeCollaboration" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#CreativeCollaboration</a> <a href="https://newsie.social/tags/AfricanMusic" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#AfricanMusic</a> <a href="https://newsie.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a>

5h15h77% of <a href="https://techhub.social/tags/brands" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#brands</a> work with 1-10 <a href="https://techhub.social/tags/influencers" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#influencers</a> at a time—but B2C brands go bigger: 52% partner with 6-10, and 23% collaborate with 11-19. The rise of <a href="https://techhub.social/tags/influencermarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#influencermarketing</a>: <a href="https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/</a><a href="https://techhub.social/tags/retail" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#retail</a> <a href="https://techhub.social/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#marketing</a>

ResearchBuzz: FirehoseFinancial Times: Meet the LinkedIn superusers. “[Paul] Verrico is one of the platform’s superusers — professionals that have amassed networks sometimes reaching tens or even hundreds of thousands of people, which they use to build their brand. For these users, LinkedIn is no longer just a recruitment site but a space to publish content relating to their work, to self-promote, share […]<a href="https://rbfirehose.com/2025/03/31/financial-times-meet-the-linkedin-superusers/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/31/financial-times-meet-the-linkedin-superusers/</a>

Alex Jimenez<a href="https://mas.to/tags/InfluencerMarketing" class="mention hashtag" rel="tag">#InfluencerMarketing</a> surges: Here’s what the numbers sayIn 2025, 59% of marketers plan to partner with more influencers compared to ‘24 as consumers explore new social media platforms<a href="https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/" target="_blank" rel="nofollow noopener noreferrer" translate="no">https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/</a><a href="https://mas.to/tags/DigitalMarketing" class="mention hashtag" rel="tag">#DigitalMarketing</a>

Cap PuckhaberThe social media landscape is changing fast! 🚀 Small businesses need to adapt to shifting platforms, influencer marketing, and evolving trends. Here's how to navigate 2025's digital marketing landscape for success! 📊✨ <a href="https://me.dm/tags/SMB" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SMB</a> <a href="https://me.dm/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#DigitalMarketing</a> <a href="https://me.dm/tags/SocialMediaMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SocialMediaMarketing</a> <a href="https://me.dm/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a><a href="https://cappuckhaber.medium.com/navigating-the-social-media-advertising-landscape-cap-puckhaber-dbb13b64bbb0" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://cappuckhaber.medium.com/navigating-the-social-media-advertising-landscape-cap-puckhaber-dbb13b64bbb0</a>

ResearchBuzz: FirehoseTubefilter: Is paying for private security just another cost of being a female streamer?. “Obviously we’re not saying male content creators have zero need for security, or that they never face threats of their own. More than a few male content creators have been swatted, and some have also had their homes broken into. But Emiru, Cinna, and Valkyrae’s incident especially highlights how […]<a href="https://rbfirehose.com/2025/03/23/tubefilter-is-paying-for-private-security-just-another-cost-of-being-a-female-streamer/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/23/tubefilter-is-paying-for-private-security-just-another-cost-of-being-a-female-streamer/</a>

digiexpo🚀 Influencer Marketing Made Easy with Digiexpo! Whether you're a brand or an influencer, we’ve got the tools and strategies to make your collabs shine! 💡 Let’s create something extraordinary together. 🌟👉 Visit us at <a href="https://zurl.co/2nS8E" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://zurl.co/2nS8E</a> to get started!<a href="https://mastodon.social/tags/Digiexpo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Digiexpo</a> <a href="https://mastodon.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a> <a href="https://mastodon.social/tags/BrandGrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#BrandGrowth</a> <a href="https://mastodon.social/tags/DigitalMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#DigitalMarketing</a> <a href="https://mastodon.social/tags/MarketingMadeEasy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#MarketingMadeEasy</a>

ResearchBuzz: FirehoseTemple University: Micro-influencers have a major influence on Generation Z. “Recently published in the Journal of Brand Strategy, ‘Tapping generation Z micro-influencers for marketing and branding’ outlines that the key to reaching Gen Zers may lie in the utilization of non-celebrity influencers, better known as micro-influencers.”<a href="https://rbfirehose.com/2025/03/19/temple-university-micro-influencers-have-a-major-influence-on-generation-z/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/19/temple-university-micro-influencers-have-a-major-influence-on-generation-z/</a>

Headlines AfricaAfrica: Africa's Democracies Must Guard Against Local Online Influencer Networks: [ISS] New research shows that key figures in South Africa's domestic online influence industry are engaged in transnational disinformation campaigns. <a href="http://newsfeed.facilit8.network/TJcNdm" rel="nofollow noopener noreferrer" translate="no" target="_blank">http://newsfeed.facilit8.network/TJcNdm</a> <a href="https://journa.host/tags/Africa" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Africa</a> <a href="https://journa.host/tags/Democracy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Democracy</a> <a href="https://journa.host/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a> <a href="https://journa.host/tags/Disinformation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Disinformation</a> <a href="https://journa.host/tags/OnlineInfluence" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#OnlineInfluence</a>

ResearchBuzz: FirehoseINFORMS: YouTube Influencers: Gaming’s Best Friend or Worst Enemy?. “The study, ‘Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry,’ provides the first causal evidence of how influencer marketing affects gaming. Researchers found that although YouTube gaming content increases playtime, it may also discourage purchases – particularly for […]<a href="https://rbfirehose.com/2025/03/16/youtube-influencers-gamings-best-friend-or-worst-enemy-informs/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/16/youtube-influencers-gamings-best-friend-or-worst-enemy-informs/</a>

DigitalNaiv = Stefan Pfeiffer<a href="https://mastodon.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a> im Wandel: Die Zusammenarbeit mit älteren Influencern ist nicht nur eine Nische, sondern wird zunehmend zu einem wichtigen Teil der Marketingstrategien. Edelman hat sogar das Longevity Lab gegründet, um diese Demografie besser zu bedienen <a href="https://mastodon.social/tags/Digiday" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Digiday</a> Mich <a href="https://mastodon.social/tags/SilverInfluencer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#SilverInfluencer</a> wollte noch niemand bezahlen. Eine Runde Mitleid bitte! <a href="https://digiday.com/marketing/brands-hire-gen-x-and-boomer-influencers-as-the-power-of-the-silver-influencer-rises/" rel="nofollow noopener noreferrer" translate="no" target="_blank">https://digiday.com/marketing/brands-hire-gen-x-and-boomer-influencers-as-the-power-of-the-silver-influencer-rises/</a>

Alex JimenezHow micro-influencers are majorly impacting small businesses<a href="https://www.axios.com/local/denver/2025/03/14/micro-influencers-tiktok-wellness" target="_blank" rel="nofollow noopener noreferrer" translate="no">https://www.axios.com/local/denver/2025/03/14/micro-influencers-tiktok-wellness</a><a href="https://mas.to/tags/InfluencerMarketing" class="mention hashtag" rel="tag">#InfluencerMarketing</a> <a href="https://mas.to/tags/DigitalMarketing" class="mention hashtag" rel="tag">#DigitalMarketing</a>

Zorz Studios📰 Today's top stories, curated for you by Zorz Studios: <a href="http://zorz.it/newspaper" rel="nofollow noopener noreferrer" translate="no" target="_blank">http://zorz.it/newspaper</a>This <a href="https://mastodon.social/tags/AIVideoGenerator" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#AIVideoGenerator</a> was not trained on stolen data; - How to succeed in <a href="https://mastodon.social/tags/InfluencerMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#InfluencerMarketing</a> in 2025; - First look: <a href="https://mastodon.social/tags/Innocentia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Innocentia</a> 2026 <a href="https://mastodon.social/tags/WeddingDresses" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#WeddingDresses</a>; - <a href="https://mastodon.social/tags/TheVersace" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#TheVersace</a> era at Versace is ending; - <a href="https://mastodon.social/tags/Basquiat" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Basquiat</a>’s “Saturday night,” estimated at $13 million, to headline <a href="https://mastodon.social/tags/Christie" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#Christie</a>’s Hong Kong sale, and more<a href="https://mastodon.social/tags/ZoracleDaily" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#ZoracleDaily</a> <a href="https://mastodon.social/tags/newspaper" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#newspaper</a>

Today in Digital MarketingInfluence Interrupted: Tariffs and an on-again, off-again TikTok ban threatens the momentum of influencer-driven campaigns.✅ Read more: <a href="https://todayindigital.beehiiv.com/p/influencermarketing?utm_source=mastodon&utm_medium=social&id=Ka-bvksvUk" target="_blank" rel="nofollow noopener noreferrer" translate="no">https://todayindigital.beehiiv.com/p/influencermarketing?utm_source=mastodon&utm_medium=social&id=Ka-bvksvUk</a><a href="https://mas.to/tags/marketing" class="mention hashtag" rel="tag">#marketing</a> <a href="https://mas.to/tags/influencers" class="mention hashtag" rel="tag">#influencers</a> <a href="https://mas.to/tags/influencermarketing" class="mention hashtag" rel="tag">#influencermarketing</a> <a href="https://mas.to/tags/tiktok" class="mention hashtag" rel="tag">#tiktok</a>

ResearchBuzz: FirehoseThe New Daily: Apple Cider Vinegar: How social media gave rise to fraudulent wellness influencers like Belle Gibson. “This article contains spoilers for Apple Cider Vinegar. The new Netflix series Apple Cider Vinegar tells the story of Australian wellness influencer Belle Gibson, who built a loyal following on social media by documenting her cancer journey online. But in 2015, Gibson was […]<a href="https://rbfirehose.com/2025/03/08/apple-cider-vinegar-how-social-media-gave-rise-to-fraudulent-wellness-influencers-like-belle-gibson-the-new-daily/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/08/apple-cider-vinegar-how-social-media-gave-rise-to-fraudulent-wellness-influencers-like-belle-gibson-the-new-daily/</a>

Today in Digital MarketingNot Your Grandma's Influencer: How Boomer and Gen-X influencers are cashing in on their life experience — and brands are lining up to work with them.✅ Read more: <a href="https://todayindigital.beehiiv.com/p/grandfluencer?utm_source=mastodon&utm_medium=social&id=wFZtujdGrS" target="_blank" rel="nofollow noopener noreferrer" translate="no">https://todayindigital.beehiiv.com/p/grandfluencer?utm_source=mastodon&utm_medium=social&id=wFZtujdGrS</a><a href="https://mas.to/tags/marketing" class="mention hashtag" rel="tag">#marketing</a> <a href="https://mas.to/tags/InfluencerMarketing" class="mention hashtag" rel="tag">#InfluencerMarketing</a> <a href="https://mas.to/tags/brandmarketing" class="mention hashtag" rel="tag">#brandmarketing</a>

ResearchBuzz: FirehoseFood & Beverage Industry News: MLA launches social media academy to uncover ambassadors. “Meat & Livestock Australia (MLA) is launching a new Social Media Academy to create the next batch of influential red meat ambassadors. MLA is calling for producers to sign up to the Social Media Academy.”<a href="https://rbfirehose.com/2025/03/04/food-beverage-industry-news-mla-launches-social-media-academy-to-uncover-ambassadors/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/04/food-beverage-industry-news-mla-launches-social-media-academy-to-uncover-ambassadors/</a>

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