Rethinking our priorities...
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What is important in life?
Is it to have the best car and the newest smartphone, or is it to be happy?
Is it to have a high-paid job, or is it to spend time with loved ones and enjoy the beauties of nature?
For critics, degrowth is not very appealing. According to them, it means impoverishment, restraint, scarcity, austerity, or recession. It is seen as a project to reduce the overall prosperity of individuals and societies.
In contrast, I argue that degrowth aims to achieve abundance, prosperity, and richness.
Degrowth is about building societies in which everyone is rich – without much material.
It is impossible to promise everyone to achieve high levels of consumption. Indeed, that would lead to environmental and societal catastrophes. It would also be extremely unfair, as those most suffering from environmental degradation are already the most marginalised.
Instead, degrowth aims to achieve an abundance that does not entail high levels of consumption: a ‘frugal abundance’.
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LEARN MORE
https://www.resilience.org/stories/2024-08-26/degrowth-aims-to-achieve-frugal-abundance/