Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
https://digiday.com/media-buying/without-googles-cookie-cutoff-hanging-over-them-buyers-are-lukewarm-on-alternative-ids/
Mastodon is the best way to keep up with what's happening.
Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.