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Ever thought about where all those fish parts go? For Dennis VanLandschoot, the president of VanLandschoot & Sons Fish Market, a big whitefish from Lake Superior weighs around 2,000 pounds. But after processing, only about half will make any income. What happens to the other half? 🤔

VanLandschoot sends the leftover parts to be made into fertilizer. While it prevents waste, it doesn't generate income. He asks, "What do we do to honor the fish?" That question inspired an initiative to turn every part of Great Lakes fish into valuable products!

The 100% Great Lakes Fish Initiative aims to create a sustainable supply chain for all fish parts. Inspired by the Icelandic Ocean Cluster's success with Atlantic cod, it's time to rethink how we utilize fish, just like they did!

Did you know that Icelandic fisheries utilize around 90% of the fish they catch? They transformed waste into valuable items like leather and health supplements. Why can't we do the same with Great Lakes fish? It’s time to maximize value and minimize waste!

The Bright Side

Currently, the Great Lakes fishery largely relies on fish fillets, with much of the rest discarded. The goal is to change that! Companies committing to the “100% Great Lakes Fish Pledge” aim to use every part of the fish by the end of 2025.

Today, some fishers are already innovating by creating new products like fish sausage, dog treats, and even fish leather! Just imagine the possibilities as we embrace creativity and commitment to sustainability. Honoring the fish and family tradition continues!