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One thing I'm noticing here on Mastodon (mostly through observing experience of others, to be fair) is that there seems to be a point at which catering to people with, let's call it, overly-particular needs seems to embolden those people to foist those needs onto others and it devolves into a mess of opinions real fast.

One of the reasons Trader Joe's is successful is that they limit choices.

Do you really need to have two dozen varieties of peanut butter? Probably not. So they just stock a few. Gets people in-and-out very quickly, makes the stores smaller, and it's a very enjoyable experience for many despite being objectively quite limited.

Choice-overload is a real thing, and I think those steering this ship need to sit with that for a while.

@TechConnectify I thought trader Joe's was just trying to save cost, while marketing it as a benefit to customers.

Technology Connections

@jeffeb3 no, there are case studies on this very thing. It's a deliberate strategy, and profit per square foot of retail space is much higher for them than your average grocer.

A lot of people view shopping as a chore, and choice paralysis is one of the reasons. TJ's, perhaps partly by accident, discovered a great way to alleviate that. Not everyone likes their stores or products, but for those that do - it's a perfect match

@jeffeb3 just to give an example, if I have a list and stick to it, I can be in and out of TJ's in 5 minutes.

Even if I want to wander the store and look at all of their offerings, it takes perhaps 20 minutes. I don't know how you could spend a half hour at my local Trader Joe's.

That sort of turn around is great for them, and a lot of customers (including me) appreciate the speed.

Sadly, they are missing just a few staples so they can't be my only store...

@TechConnectify @jeffeb3 I can do that in a traditional grocery store though, because my family has nailed down which product to buy first, which to buy second if that's out of stock, etc.