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It’s 11 a.m.
at the 11:11 Roundabout in Calabar, Nigeria, where a lively crowd gathers for the annual Calabar Festival and Carnival.
It’s known as “Africa’s biggest party” and thus, a hotbed for outreach on vital health issues.
Rachel Idim, a volunteer with the Wise Up Campaign, stands out in her festive attire, holding condoms and pamphlets while swaying to the vibrant music.
A small crowd forms as she engages them on HIV testing and prevention, embodying the spirit of celebration mixed with education.
“You sabi your HIV status?” she asks in Nigerian Pidgin.
Response is key here! Her approach is casual yet informative, helping attendees to feel relaxed while discussing an important topic that often carries stigma.
Launched in 2016 amidst Cross River's high HIV rates, the Wise Up Campaign targets young people, acknowledging their potential to drive positive change.
They use the carnival's festive atmosphere to create connections and raise awareness in a fun, engaging way.
Volunteers, trained in communication and engagement strategies, play a crucial role in breaking down barriers around HIV testing.
This year, the campaign has reached over 500,000 young people, demonstrating the power of community mobilization and peer support.
As the night unfolds, the carnival remains a vibrant place for discussions about health.
It’s clear all are welcome, reinforcing that making HIV testing cool doesn’t mean sacrificing the fun — rather, it enhances the experience.
Let’s keep fighting stigma and promoting health! #Festivals #HIVPrevention