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I spent almost 7 years competing with Google’s ad business at Bing and it’s taken almost a decade for regulators to catch up.

At that rate, we’re due for them figuring out Apple’s anti-competitive shenanigans in the next 5-7 years.

https://www.bloomberg.com/news/articles/2023-06-22/google-s-ad-tech-in-peril-as-eu-joins-us-on-breakup-bandwagon-goog