This change will allow the group to focus on its two flagship wedding venues, Fairyhill and Sant Ffraed House, while Oldwalls Gower redevelops to appeal to a new market. 

It will be business as usual until 2026, with Oldwalls Gower vowing to deliver its 2025 weddings to the high standards The Oldwalls Collection has become renowned for.

The venue will then re-emerge as a luxury tourism destination to satisfy the staycation market and serve as overspill accommodation for wedding guests of Fairyhill, as well as other venues in the popular wedding destination area. 

Couples who have set the date at Oldwalls Gower for 2026 and beyond will be offered the opportunity to move their date forward at Oldwalls into 2025, a cost freeze and switch to Fairyhill, as well as options to switch to Sant Ffraed House or receive a full refund. With Fairyhill located just minutes from Oldwalls, Fairyhill is forecasted to absorb the majority of the transfers. 

Andrew Hole, Managing Director, said:

“We are conscious of the impact this decision may have on our lovely couples and hope that by providing over 18 months’ notice, they will have the time to carefully consider the several options we are providing.” 

Established in 2007 as a tourism provider and redeveloped into a wedding venue in 2010, Oldwalls Gower fast became one of the most popular wedding venues in Wales.

The success of the independently run business proved the demand for a second venue, and the founders made the acclaimed acquisition of iconic destination, Fairyhill, in 2017.

The Grade II listed former luxury hotel on Gower was transformed to include a purpose-built £1 million extension designed to provide the ultimate space for wedding receptions, dubbed ‘The K Room’. 

The third venue, Sant Ffraed House, launched in the midst of the pandemic in 2021 as a solution to cope with the pent-up demand. Over a decade of industry experience and significant investment was poured into the project to create the perfect venue, also complete with a ‘K Room’. 

Mr Hole continued:

“We injected Oldwalls Gower’s award-winning formula into Fairyhill and Sant Ffraed House to create arguably the best wedding venues in Wales, and we are excited to plough further investment and expertise into the continued success of them both.

With our two newer venues soaring, the time has come to diversify Oldwalls Gower’s offering and explore new opportunities for our founding location.”

From coast to country, The Oldwalls Collection was one of the early investors on Gower to pioneer a thriving wedding community. With Oldwalls Gower redeveloping to appeal to a wider audience, in addition to the projected future growth of wedding venue Fairyhill, the group will continue to have a strong presence in the iconic area.

While Sant Ffraed House, located in the market town of Abergavenny, provides the group with presence throughout South East Wales, both are forecasted for a record-breaking year in 2025. 

[Lead image: Oldwalls Collection]

https://swanseabaynews.com/2024/11/06/oldwalls-gower-set-to-transform-into-a-luxury-tourism-venue-in-2026/